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LS Travel Retail has won the 10-year contract to operate retail and duty-free concessions at Luxembourg airport.
The retailer will open two new Aelia Duty Free shops on January and March 2016 and a fine food retail concept, House of Delight, in May 2016.
These include a Next Generation Aelia Duty Free walkthrough store of 615 sq m airside dedicated to core business, alcohol, tobacco, gastronomy, confectionery, perfume, cosmetics and fashion as well as a multi-category store with 158 sq m on landside proposing the same kind of products. The fine food shop, “House of Delight”, dedicated to Luxemburg specialties, will span 76sq m and a lion statue will take center stage in the space in tribute to the country’s emblem. The retailer will operate over a total surface area of over 849 sq m.
Aelia Duty Free Next Generation
The innovative Next Generation concept by LS Travel Retail parent Lagardère Services is based on four strategic pillars: The Art of the Gift, Facilitation, Care, Here and Nowhere Else. The shops will offer international and regional brands to satisfy the airport’s customers. Lagardère Services has pledged to invest more than €2m ($2.1m) in the deployment of its offer which is intent on being modern and of high quality, added the airport.
The launch of the new retail concept integrates new digital features such as in-store tablets for each sales person and iBeacons.
The Art of the Gift: More than 60% of travelers go into a duty-free store with the idea of buying a gift. For Aelia Duty Free next generation gifting is a highly visible statement from the consumer through service signatures, gift wrapping, product merchandising and bespoke product selection. “The Art of The Gift” is the concept signature and a ribbon guides the passengers throughout store.
Facilitation: Duty Free shopping needs to be made easier, particularly through better understanding of custom allowances, price benefits vs high street, and product information, so that the shopping experience in the Duty Free store in Luxembourg becomes seamless and most of all, unforgettable. This will now be made possible thanks to a BeSpoke app for the staff, on the in-store iPads.
Care: showing obvious consideration to Aelia shoppers. Aelia’s ISO certified OSCAR training program, has been pushed further to draw up a new service protocol for Aelia Duty Free next generation, in partnership with Luxury Attitude, a consulting group specializing in building (creating) service signatures. Service Signatures will guide staff in the way to address travelers at every touch point of the experience.
Here and Nowhere else: In order to be memorable, the experience at Aelia Duty Free has to be unique. In the store, there will be a location dedicated to “Luxembourg Sense of Place” with a dedicated atmosphere and offer. Luxembourg has unique confectionary ranges that will be displayed in this area.
Luxembourg airport has registered significant growth in passenger numbers over the last few years, welcoming nearly 2.5m passengers in 2014—an increase of 12.3% compared with 2013. Passenger traffic is estimated to increase by 8% in 2015 to approach a provisional total of 2.7m passengers.

Source: Duty Free News International